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Ageism : discrimination or prejudice against people of particular ages, especially in employment.
Ageism can be defined as "any attitude, action, or institutional structure which subordinates a person or group because of age or any assignment of roles in society purely on the basis of age" (Traxler, 1980, p. 4). As an ism, ageism reflects a prejudice in society against older adults.
Encarta® World English Dictionary [North American Edition] © & (P) 2001 Microsoft Corporation. All rights reserved.Developed for Microsoft by Bloomsbury Publishing Plc.